Lumina: The ICHRA Therapy Alliance
Lumina: The ICHRA Therapy Alliance

A first-of-its-kind alliance of leading mental health practices

A first-of-its-kind alliance of leading mental health practicesA first-of-its-kind alliance of leading mental health practicesA first-of-its-kind alliance of leading mental health practices

Uniting doctoral-level psychologists, 

psychiatrists, and master’s-level clinicians into one powerful network.

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Lumina: The Therapy Alliance

The Lumina Model

At the heart of this model is a concierge-driven, B2B approach to mental health care built around ICHRA (Individual Coverage Health Reimbursement Arrangement) and HSA-based funding, which enable employers to allocate pre-tax dollars toward personalized mental health coverage. Businesses are rapidly adopting these models as flexible, cost-efficient ways to deliver care. The Lumina Therapy Alliance channels these employer contributions into subscription-based therapy and psychiatry packages—providing practices with a steady, high-quality client pipeline while giving employers a turnkey mental health benefit they can trust.

Our subscription model is simple

Practices offer predictable, high-quality care packages (therapy and psychiatry access at flat monthly rates), while clients use employer-funded ICHRA benefits and HSA-based funding. This creates recurring revenue for practices, greater access for patients, and a scalable national footprint for mental health delivery.

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For Employers

For Employers

For Employers

  • Nationwide Access to Elite Care – Top-tier doctoral-level therapy practices in every major market.
  • ICHRA Integration – Streamlined setup for employers using Individual Coverage Health Reimbursement Arrangements.
  • Premium Care, Predictable Costs – Transparent monthly membership pricing with measurable outcomes.
  • Recruitment & Retention Advantage – Stand out with a mental health benefit that employees truly value.
  • Concierge Support – White-glove coordination for HR teams and employees through our central Lumina care team.


Employers no longer need to rely on outdated EAPs or impersonal corporate networks. Lumina helps you deliver real, clinical-grade care with the flexibility and transparency of modern benefits design.


Partner with Lumina to elevate your employee well-being strategy and differentiate your organization as a forward-thinking employer of choice.

For Practices

For Employers

For Employers

  • Employer-Funded Referrals – Access to patients from ICHRA-aligned employers and benefits platforms.
  • Brand Alignment – Join a credible, national brand powered by the proven success of Williamsburg Therapy Group.
  • Practice Support – Gain marketing, operations, and technology infrastructure without giving up ownership.
  • Professional Community – Collaborate with other doctoral-level practices nationwide.
  • Zero Upfront Cost – Join now and grow with us as we bring new employer partnerships online.


Lumina is building a new model for private practice — one that honors your clinical independence while connecting you to national-scale opportunity.


If you’re a licensed therapy group or psychology practice committed to quality, integrity, and growth, we invite you to join Lumina and help shape the future of mental health access.

Why Join Now?

Early entrants are rewarded with the most favorable arrangements.

Zero upfront risk — join via MOU or LOI while we build the pipeline.

Exclusive access to employers and benefit managers through a collective go-to-market strategy.

Designed for group practices (5+ clinicians) ready to scale without sacrificing quality.

This is your opportunity to be part of a national movement.

Founded by Dr. Daniel Selling, CEO and Founder of Williamsburg Therapy Group (WTG), the Alliance builds on WTG’s growth from Williamsburg, Brooklyn to Austin, Miami, and Chicago—and beyond.

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Join Us

Be among the first to join this growing coalition.

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